A brief history of cursing in the media...

Written by Jim Heffernan for the DuluthNewsTribune/2-7-26

 

In the author's many, many years of toiling in the vineyards of newspaper journalism, there was one hard and fast rule: No bad words in print.   

Whew! F-bombs, bird flips, other vulgarities are rampant. What in the world is our world — America is our world, Minnesota too — coming to? In my many, many years of toiling in the vineyards of newspaper journalism, there was one hard and fast rule: No bad words in print.

Of course, many of us have been brought up on these vulgarities, which have more and more made it into the media. They were inescapable if you were born and raised in America in the last century or so. Maybe before that; I wasn’t there.

 

So last month when President Trump flipped a bird to a Detroit factory worker who’d loudly addressed him about the Epstein imbroglio, it marked the first time in American presidential history that it was employed at that level, on TV, for all the world to see.

 

Then when Mayor Jacob Frey of Minneapolis loudly told ICE (we all know what ICE stands for now, and you don’t skate on it or drop it in cocktails) saying, “Get the” f-bomb “out of Minneapolis,” also on TV, it crossed another line in public discourse.

 

I have a long history with F-bombs and bird flipping. I am not unique. Every boy of my generation is/was intimately familiar with them, some employing them regularly, others following their Sunday School admonitions and holding back.

 

As a youth, I didn’t think girls even knew about such things, so it was only among male friends that I would engage in a bit of cursing in spite of what I’d been told in church. Never at home though. We weren’t a cursing family.

 

Still, if you have that kind of churchy background, you can’t help but feel it is a sin to swear. There’s a commandment that addresses it. It’s a chance most boys chose to take, although I have known a few who wouldn’t ever utter a cuss word. They are undoubtedly now in heaven or headed up that way.

 

I actually, and vividly, remember the day I learned the F-word. I was quite young, probably early elementary school age, when a neighbor kid (I could name him) and I were discussing swearing — you know the hells and damns and the S-word (still can’t use that one in print) — when my friend asked if I knew the worst swear word of all. I guess I admitted I didn’t, and he told me it was the F- word, using it. I was so young I didn’t even know what it meant, birds- and bees-wise

 

Followed by the perfectly acceptable word “you,” it was the standard remonstrance to someone insulting or threatening you. Some reports have said Trump also uttered that at the belligerent Ford factory worker. Of course he knows it; he’s almost 80 years old. No kid of that generation (earliest baby boomer), and those that followed, could escape it. Lamentably, I am of the late Silent Generation, just a tad older. We know it too. We’re not THAT silent…or old.

 

Moving on to the ubiquitous bird flipping throughout the same period of American life, I had a middle finger flipped at me just the other day while driving when another driver wrongly believed I didn’t properly take my turn at a four-way stop. Oh, well. He was too far away to see me stick out my tongue, so I didn’t bother. Childish.

 

An American boy was introduced to “giving the finger,” as it was often called, around the same time as he would pick up on the aforementioned swear words. It was rampant among boys when I was in junior high, although in winter it was thwarted by the wearing of mittens.

 

As Trump has shown, the flipped bird is still alive and well. But what seems to have disappeared is a gestured response, which was ubiquitous when I was a teen or thereabouts.

 

Some other kid would flip you a bird and, in response, you would signal a “same to you” sign involving raising the index and little fingers above a closed fist. Everybody knew it meant “same to you.” What happened after that would depend on how aggressive each kid was. Someone could get a bloody nose. I can write bloody here, but in merry old England it’s a pejorative comparable, but not equal to, our F bomb.

 

In my years of active journalism in Duluth, we considered this a “family newspaper.” It still is, but the family has changed, with a lot of help from the president and others, along with the Internet.

 

There was a time when the column I hope you just read wouldn’t be acceptable in a family newspaper. I’m a little uncomfortable reading it myself.

 

Jim Heffernan is a former Duluth News Tribune news and opinion writer and continues as a columnist. He can be reached at jimheffernan@jimheffernan.org and maintains a blog at www.jimheffernan.org.