Monday, April 12, 2010

Late Night With.....?

Just who is watching the late night TV programs with Leno, Letterman, O'Brien (again on the air on TBS in November) and the host of other late night TV talk show personalities dotting TV networks?  Are you hooked? Or, should I say, are you still hooked on those late night shows? A NY Times story in today's paper reports that Leno's viewers may be getting older–median age of his viewers is 56– (click HERE to read the full story). While Leno still leads the pack, his viewer numbers are down from 2009. But then "down" is where all the ratings of others fall as well.

I wonder... is there a new trend in late night TV viewing?  And what are the younger audiences watching at night now? I know that while we (on the older end of the audiences) were avid viewers of those late night programs, we no longer watch any of them regularly. The news junkie programs seem to be pulling us in more and more now. Are you watching TV late at night? And if so, what are you watching? We want to know.


Anonymous said...

Hi Jim

Television watching after the 10pm news has dwindled over the last few years in our home. Usually the set is turned off after the 10pm weather segment. More often than not a book or magazine has become the path to sweet dreams. If something is on it's probably David Lettermen although that is becoming rare. What is funny about this is that we have satellite TV with hundreds upon hundreds of different channels. Of which, most of the time, there is absolutely nothing of interest on to watch. Let me say here that your book "Cooler Near The Lake" is a terrific pre-snooze read. Wait a minute, that didn't come out right. I didn't mean to imply it puts you to sleep. Your columns are humorous, upbeat and a real nice way to drift off with a smile. My copy sits permanently on my nightstand. The book is great for beating up on the alarm clock at 6am too.

Erick H

Jim Heffernan said...

Hi, Erick...I'm afraid we don't turn the TV ON until the 10 p.m. news and then let it morph into CNBC, etc., or something on PBS. Most of the time, I'm dozing by then and don't watch much. Regarding "Cooler" as a soporific: I way whatever works. At book signings, I used to tell people it was a pretty good bathroom book because each column takes about five minutes to read and then you can pick it up again next time. Thanks for writing. Always enjoy your posts.