By Jim Heffernan
Gosh, I loved Mercs, as we usually called them. I even loved them before James Dean drove a ’49 Mercury two-door in “Rebel Without a Cause,” a movie that came out in 1955, the year I got my first driver’s license.
I must have seen that movie half a dozen times before I grew up, always admiring that deep blue ’49 Merc and dreaming that one fine day I would own one. In my late teens, I actually did own a beat-up gray ’50 Merc (’50 Mercs were almost identical to ‘49s except they had different dashboards, door handles and some other exterior trim).
The clutch slipped so badly on my ’50 Merc that it was a challenge to go up steep hills, but who cared? It was a Merc, similar to James Dean’s. When the brakes gave out one time, it hit a utility pole head-on, mutilating the front bumper, bending it in where it had struck the pole. Who cared? Who had money to fix it? Not me. I didn’t like to work then.
So I kept driving it, bent bumper and all. Once, stopped in downtown Duluth for a red light, I recognized the mother of a kid I knew from school walking with another woman across the street in front of me. I heard her remark to her companion something about what a disgusting car it was.
It wasn’t disgusting to me. It was like the car James Dean drove in “Rebel Without a Cause.” Sort of. That made it special.
A buddy of mine actually got a dark blue two-door ’49 Merc exactly like the “Rebel” Merc, but it had been through the mill. It looked pretty good at night if the moon wasn’t too bright. We used to sit and stare at it after dark.
I had a ‘48 Mercury engine in my first car, a 1940 Ford DeLuxe Coupe. It had more horsepower than the original Ford V-8 until it blew up (“threw a rod” in technical terms) one summer evening on old Highway 61 near Nopeming. A mechanic friend replaced the shot motor with a ’49 Merc engine (even more horsepower).
I have taken it upon myself to mark in writing the passing of American cars in recent years. Oldsmobile made it into my book, “Cooler Near the Lake.” The recent demise of Pontiac was, like Mercury, the loss of an iconic brand. So was Plymouth, although I never FELT for Plymouths. We used to call them “flatshafts,” a term referring to problems in the bowels of their six-cylinder engines. James Dean wouldn’t be seen dead in a Plymouth, although he was seen dead in a Porsche.
And now Mercury. They’ve just been Fords in different clothing in recent years, but they’ve always been there. They were introduced the year I was born. And if you live long enough, you see the impermanence of just about everything in your life. I know, I said that, but it’s worth repeating. Looks like now we’re even losing the Gulf of Mexico.
Concerning the headline above: If he were still alive, I would apologize to J.D. Salinger, who wrote a short story, “To Esme With Love and Squalor.” But Salinger’s dead, too, demonstrating the impermanence of… Well, you know.
Note: To read about the demise of the Mercury, check out today's NY Times article, "Ford to Stop Building Mercury After 71 Years" by Micheline Maynard HERE. And... thanks to Gary for noticing the typo on the headline. It's Mercury... not Murcury :-)
i love to read this beautiful article ,which is very good for others also
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You wake up and the next thing you know Red Owl Foods, BlackJack Gum, Coast to Coast Hardware, Kodachrome, even Dayton’s Department stores have all gone the way of the Studebaker Lark. I’ll say one thing though, when the last Bridgemans ice cream store closes the world, as we know it is doomed. Long live the Marble Sundae.
Hi, Erick -- Great listing of things past. Hadn't thought of Bridgeman's that way, but, yeah, if that last lonely one by the Mall in Duluth ever closes, it'll be an end of an era around here. As a teenager larking around Minneapolis I remember going to a crowded Bridgeman's right in the heart of Hennepin Avenue. Always enjoy hearing from you.
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